Company Identity Research

For our end of term assignment we had to create a company identity. Which involved coming up with a concept for a business, logo, business card, some sort of packaging and a store poster.

Being a pretty free assignment, I decided to choose something that was of interest to me, being a musician, I chose to create a musical instrument company identity. I wasn't sure at first whether I wanted to create a broader company like 'Ashton' who specialise in a variety of instruments or a company such as 'Gibson' or 'Fender' who specialise mainly in one instrument (guitars).

After researching and playing around with ideas, I found out that most traditional guitar companies take the name of a surname, (Gibson, Marshall, Jackson). And the most different, out there companies have unique names such as 'Daisy Rock', 'Washburn', 'ESP', with exceptions like 'B.C. Rich' guitars.

Logos mainly focus around typography. I really like the design of the Gibson logo. It has a really nice look and feel to it.